How to Come up with a Company Name

The name of a company is usually the first thing a consumer sees when choosing a product. Therefore, it should not cause unpleasant associations and negative emotions. At the same time, a good company name should be original and memorable, setting the brand apart from competitors.

Turbologo is a smart name generator that uses artificial intelligence algorithms to help businesses find the perfect name. Unfortunately, there is no universal guide for the creative process of finding a company name. However, below are some suggestions for choosing the perfect name for a startup:

Tips for Choosing a Company Name

  • Naming should be short and memorable.
  • Choose a name that is distinctive, easy to spell, and pronounce.
  • The name should also sound good on the phone and during a normal conversation.
  • The company name should sound good, using euphony.
  • The name should be timeless and contain the most important keywords of the products or services offered.
  • Choose a unique name that doesn’t look like the name of competitors.

Ways to Come up with a Company Name

  • Use the names and surnames of the creators.
  • Look for examples in mythology and literature.
  • Use name generators like Turbologo.
  • Use foreign words.
  • Pick up based on the map.
  • Abbreviate words.

Remember that finding a suitable company name is a long process that should not be rushed. Take enough time to find a unique naming, collect ideas, and characterize the company. Once a suitable company name is found, check if other competitors have the same name. Building a strong brand starts with choosing a strong name.